Meta is developing AI-powered chatbots, which they call “personas,” to increase user engagement on social platforms like Facebook and Instagram. These chatbots will mimic human-like conversations and will have different personalities, such as Abraham Lincoln or, conversely, a surfer-dude travel advisor.
Meta’s move is in response to competition from TikTok and growing interest in AI technology. CEO Mark Zuckerberg envisions AI agents as assistants, coaches and facilitators. However, Meta users have concerns about privacy and social media addiction. Despite the risks, Mark Zuckerberg believes that its artificial personas will provide an interactive, gaming, element its platforms’ lack. The bots should arrive on Meta’s social media sites in September.
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