YouTube is partnering with Universal Music Group (UMG) to develop an artificial intelligence (AI) framework, specifically for music content. YouTube CEO Neal Mohan announced the music-specific AI strategy and outlined three fundamental AI principles in a blog post. These principles address the need for appropriate protections and opportunities for music partners, scaling content policies to meet AI challenges, and the creation of the YouTube Music AI Incubator. The incubator will gather insights on generative AI experiments and research being developed at YouTube, with industry figures such as Rodney Jerkins and Björn Ulvaeus participating. The rollout of specific technologies, monetization opportunities, and policies will be announced in the coming months. UMG head Lucian Grainge expressed optimism about AI’s potential to complement human creativity and drive revenue, but emphasized that it can never replace the essential spark behind the work of talented artists.
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