The multiplayer shooter game, “The Finals,” surprised players during its open beta by using generative AI technology for all the voice lines in the game. This use of AI was confirmed by a podcast conversation with an Embark Studios’ audio engineer. AI was utilized for various aspects of the game, including in-game commentary and voice reactions from player characters. The use of AI in games, especially for voice performances, has sparked controversy, with concerns about actors losing their voice rights.
This is the first instance of game developers predominantly employing AI voices instead of human performers. The specific AI tool used was not disclosed, as some developers have been accused of using copyrighted material to train their technology. Embark Studios justified the use of AI text-to-speech by highlighting its extreme power and ability to provide high-quality output, as well as the flexibility it offers to explore new ideas. However, AI technology currently struggles to duplicate certain sounds. Despite criticisms about the AI voices, Embark Studios defended the choice, stating that they blend well with the virtual game’s aesthetic fantasy.
Embark’s decision to use generative AI for “The Finals” game has brought user and industry criticism. Embark clarified that a combination of human and AI text-to-speech performances were used in the game, depending on the context. They emphasized that the human voices included both Embark staff and professional actors. The use of AI text-to-speech allowed for tailored voices and swift implementation in instances where real voices were not available. While human actors contribute depth to game worlds that technology currently cannot replicate, Embark says that their goal is not to eliminate human actors, entirely.
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