Hollywood’s 2023 writers and actors strike brought the controversial issue of generative AI to the forefront. This technology, which can produce deepfakes, is impacting creative professions everywhere. During the strike, a settlement was reached to ensure that AI-generated material cannot undermine a writer’s credit, and protections were put in place for performers, too.
Generative AI refers to the automatic creation of text, image, audio, or video by AI-powered systems, allowing for the production of highly realistic and creative content. This technology has the potential to disrupt most creative professions, because the AI’s in question are trained on large amounts of human-generated, and possibly copyrighted, content in order to emulate human creativity.
In collaboration with CNN, an experiment was conducted to demonstrate how easy it is for almost anyone to create an AI replica of a news anchor using currently available open-source AI software and tools. The creation of this deepfake AI anchor involved the generation of an audio recording and the modification of a video of the anchor’s mouth and face to be consistent with the new audio. A few limitations were encountered in creating an AI anchor, such as maintaining temporal coherence and dealing with unusual words in the script. Despite these minor limitations, the demonstration showed that highly realistic AI-generated performers seems close at hand. In addition, generative AI is not only capable of copying existing sites and sounds but can also produce entirely new content and people. For example, it can create highly realistic and customizable images of people and places which never existed.
The weaponization of generative AI by disinformation peddlers to push lies, conspiracies, and financial scams is a great concern, especially when the likenesses of trusted and well-known personalities are co-opted. In order to address the potential risks and implications of generative AI, regulatory guidelines and technological audits of AI systems have been proposed. The public has expressed significant unease with the role of generative AI in the arts, entertainment and news industries, leading to discussions about protecting both creators and consumers from the abusive impact of AI.
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