An article published on November 13, 2023 in the journal “Sage” reported that artificial intelligence (AI) is capable of generating faces that appear more real than actual human faces. This phenomenon, deemed “hyperrealism,” is of particular concern given the proliferation of increasingly realistic deepfakes. Notably, AI achieved hyperrealism with white faces, while faces of color fell short. This racial bias in AI could impact perceptions of people of color online. Research aims to assess the racial element of how individuals perceive AI-generated faces.
Racially biased AI could reinforce prejudices in media and marketing, posing serious social consequences. The research suggests that transparent and independent development and monitoring of generative AI are needed to mitigate these risks. However, new regulations for AI will likely evolve slowly, and the funding for independent research on AI is minimal in comparison to the industry’s investment. In order to benefit future generations, there must be a shift toward more transparent and responsible AI development.
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