The Hollywood strike continues as big corporations like Netflix gear up for a long battle. Netflix recently posted a job opening for a manager of their AI machine learning platform, offering a salary range from $300,000 to $900,000 per year. This is in stark contrast to the $200 per day pay rate for actors outlined in the current SAG-AFTRA contract! The AI job posting underscores the ongoing debate about the role of AI in the future of entertainment.
Netflix’s job listing indicates that AI will not only be used to develop new algorithms for recommending shows and movies but also to “create great content.” Netflix aims to incorporate AI across all aspects of its business, as mentioned on their website. Netflix will extend the use of AI to enhance the production of original movies and TV shows.
Netflix’s AI-focused job postings don’t end there. The company is also seeking a technical director for generative AI at its gaming studio, with a maximum annual salary of $650,000. This investment in AI is already paying off, as evident in the Spanish reality dating series called “Deep Fake Love,” which uses AI-generated “deepfakes” obtained by scanning contestants’ faces. Additionally, the gaming studio employs generative AI to craft narratives and dialogue, too.
Meanwhile, the striking actors rejected a proposal from the Alliance of Motion Picture and Television Producers. The proposal offered a one-time payment of $200 per day for performers to be scanned and used as AI-enhanced CGI characters– licensed for indefinite use! SAG-AFTRA members express concerns about losing ownership and control over their scans, images, and likenesses, with no consent or compensation, allowing the production companies to use them in any project whatsoever, in perpetuity.
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