Technology has played a vital role in advancing the food and drink industry. In past years, innovations such as induction cooking, online food ordering, and food delivery robots have been created and marketed. Now, artificial intelligence (AI) has been asked to create the world’s first energy drink, “HELL A.I..” Hell Energy Drink’s AI selected the ingredients and formulation for the drink, adding vitamins, amino acids, and botanicals.
The recipe for HELL A.I. has been kept secret and stored securely in a computer at Hell Energy Drink’s factory in Hungary, and in a vault in Switzerland. Additionally, their AI was also responsible for designing the packaging of the drink. The beverage is currently being produced in Europe and will be launched in over 60 countries worldwide. Hell Energy Drink believes that artificial intelligence has ushered in a new era for the food industry, reducing product development time from years to as little as one month. Other beverage companies have also shown growing interest in utilizing AI for recipe development, formulation, and packaging design.
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