Legal liability is a crucial consideration when it comes to chatbots and their potential errors. The use of generative AI tools raises concerns about usage rights and data privacy protections. Users may be held accountable for the output of an AI. Professionals must familiarize themselves with the tool’s terms of service, internal corporate policies, contractual obligations, and intellectual property law before incorporating AI into their workflows.
To minimize potential liabilities, it is recommended not to encourage mimicking and avoid specifying individual names or references to copyrighted works or third-party trademarks. Companies and users should strategically input prompts to reduce the risk of legal issues.
Confidentiality clauses and data privacy concerns are additional risks when deploying AI tools. Companies like Apple, JPMorgan Chase, and Verizon have prohibited employees from using open-sourced tools due to these concerns.
Communication professionals must understand the new generative AI technologies and be mindful of the associated risks. It is essential to be good stewards and experts in leveraging technology while minimizing potential legal liabilities.
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