Netflix is recruiting professionals with expertise in artificial intelligence (AI) despite an ongoing industry strike. In a job listing, Netflix is specifically seeking a Technical Director for AI and Machine Learning (ML) to assist in game development on the platform. The ideal candidate should be able to identify opportunities to integrate AI into game development and to represent the team and projects. Netflix also announced a search for a Product Manager for its machine learning platform, hoping to find an individual with a strong technical background in engineering and machine learning. Compensation for this role can reach up to $900,000 per year. Neither position requires a college degree and both offer the flexibility of working on-site or remotely.
While Netflix is busy incorporating AI into its streaming platform, the entertainment industry has been facing a wave of strikes from screenwriters and actors due to failed negotiations with major motion picture studios. Ironically, Netflix is building up its AI capabilities as SAG-AFTRA is calling for better compensation and safeguards against the use of generative AI for its union members. Experts have repeatedly warned that the rise of generative AI services poses a significant risk to creative workers, like actors, writers and musicians.
For instance, AI-generated songs flooded streaming platforms in early 2023, leading Universal Music to demand that Spotify remove those songs for copyright violations. Concerns have also been raised about AI-generated art infringing on intellectual property rights. Given these risks, companies like Samsung and Amazon have prohibited their employees from using generative AI services in order to prevent data leaks.
Although SAG-AFTRA has reached an agreement with studios for its screenwriters, both screen actors and game actors are still striking, and what to do about generative AI is a major unresolved issue.
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